21st century business requires more than product and services. 21st century business requires problem solving skills, agility and offering of product and services which are on the go and will make an already busy customer happy.
How to attract this social creature who is the 21st century consumer? The changes in the market demands are fluid, rapid and swayed by ‘likes’. However these ‘likes’ do not necessarily mean business. You could have millions of ‘likes’ and no interactions. Social media sites offer statistics that an entrepreneur can follow and analyse. Do this! These stats are useful. What you have to look at is the interactions because these are your interested customers. What are they looking for? Which posts did they interact with vs those they didn’t interact with. Are you using the # effectively and efficiently.
The 21st century customer is also looking for accountability and reliability. With the vast reach of social media it is not a good idea to offer shoddy service and then fob off poor service with excuses. That’s trouble asking to be taken up.
Look at adding value to your clients/customers. Offer them more than just your product or service. Women In Business is offering a free virtual race in November. Why are we doing this? We want to encourage healthy work life balance and we are wanting to introduce our members to new world thinking for Business.
Join #WomenInBusiness for a FREE virtual race from the 10th November 2019 until the 15th November. Yes you have 5 full days to complete this event or you can do it one day. Its absolutely up to you. Any where, any time at your own pace. Walk/run/cycle whatever turns your toes back 🙂 As its our first virtual race ever, its free. All you need to do is get off the couch, put on your walking shoes and walk or run for 12 miles (19 kilometers) wherever you are. That’s the joy of virtual walking – you don’t actually physically have to be where the virtual walk is. Here’s how it works: o Sign up by submitting your name and email. o Run anywhere (seriously, anywhere). o You track your activity by a GPS watch, app, sundial, change in the tides, or any other means. o Reply to a daily email with your activity (yea! you’re smokin’ fast!). o Your place on a map is plotted instantly (you get a really cool avatar!). o Your total mileage will be tracked. Sign up and get your friends to sign up! It’s always more fun when you’re running with friends. https://womeninbusines.racery.com/r/women-in-business-virtual-walk/
Writing a business plan and training for sport require very much the same actions. Both require planning, time lines, visions and goals. Without these your business plan nor your training plan will work.
Today I went out on a Trail Walk (I don’t run) and my plan did not work. I had not done enough preparation to achieve my goal of completing 10 kms in under 3 hours. I was not fit enough, as I had not done enough of the correct training. I had not researched the terrain sufficiently to understand the physical and mental energy required. I had my goal – to finish the course. I had my mission – another trail walk to add to my list of events done. BUT I had not planned nor had the correct foresight.
However I did enjoy the trail walk. I met some amazing people on the way who taught me lessons and enabled me to think differently. All of this is very similar to planning and setting up a business plan. Next weekend my plan may be different as the terrain will be different, the weather will be different. Not unlike a business plan where the economy changes or the market changes.
What did I learn? Both in business and in physical activity it is not good enough to have a vision and a mission. There is planning (short, medium and long term) that needs to be done and there has to be flexibility to change.
My 2nd Rhino Run was extra special as my daughter walked with me. This event continues to be a wonderful outdoor experience. Sadly not as well supported as it should be. We enjoyed the walk and the magnificent views around iNanda Dam. We decided to make a weekend of it and enjoy the pleasures of being in the outdoors. As a country South Africa has so much to offer to the outdoor enthusiast. Any reason to drive my #LadyMavis #LandRover is a good excuse. We booked into the Msinzi Tented accommodation and had a wonderful afternoon and evening outdoors and in touch with nature. Being with nature truly grounds you and makes your realise all the dramatic drama of the work week is sometimes in our heads. Being in the quiet stillness of nature brings everything into perspective. Well worth the visit and the stay at Msinzi iNanada Dam
Today I set out on an event that I have never participated in before. Purely because I have always had something else on at the time. However this weekend was the right weekend and I set out on the Capital Climb event in Pietermaritzburg. 15 kms of grueling testing of the legs on a pure uphill climb to World’s View and a pure downhill back to Voortrekker School. The event was a test of determination. The hill climb started on the tar road, led into a dirt road and then a slippy track which was extremely steep. Once at the top we could not see the view due to the mist, but just the sheer delight in having conquered the muscle stretching climb to the top was enough.
This event made me think of how entrepreneurs have to climb many hills of various challenges in order to make it to the top of their game. If you give up you have achieved nothing, but if you keep going and continually encourage yourself you can do anything you set your mind to. The event required training and preparation, as does a business. You have to be mentally and physically fit to be in business. You need to ensure you have all the necessary knowledge to ensure your success. BUT you cannot have immediate success without having to slowly find your way to the top. Quick success leads to quick failures. Rather slow and sure to be able to manage and plan the business path.
Today’s event taught me a lot about tenacity. In one’s own life, private and business, this tenacity will go a long way to ensuring success. Don’t give up because you can do it.
Today I am feeling my age and my body agrees. Two days participating in the #Mandela Legacy events has taken its toll, BUT it has been such fun and I have loved every minute of it. Yesterday I participated in the 8 kms Trail Run from the #Mandela Capture site up through the hills and back down again. Beautiful private farmlands that we were privileged to be able to walk through. Today was the #Mandela Marathon. I participated in the 21 kms. A hard hot walk, but well worth the effort. Continue reading “#Mandela Legacy lives on”→
Today was bold, beautiful and sunny. The complete opposite to the weather yesterday. It’s almost as if I changed countries given the extreme difference in weather conditions in the past 24 hours.
10 kms #SPAR ladies. The hype, excitement and energy was truly encouraging. I was very pleased that there were no water sachets. Participants were given a bottle of branded water at the start and were specifically asked to dispose of the bottles in a rubbish bin. Sadly a number of participants threw their bottles down when they had dispensed with them, some even throwing down bottles that were unopened or partly drunk. What is it with the human race that we just ‘throw’ stuff away without thinking? Continue reading “SPAR Ladies Race 19.08.2018”→
I woke up in the early hours of this morning to the sounds of soft soaking rains on the roof. The sound of rain on a corrugated iron roof is calming and therapeutic. I turned over and drifted off into a sound, content and peaceful sleep to be rudely awoken by my alarm. It was time to get up and get going to the Dargle Trails Festival. I switched off my alarm, listened to the rain and decided it would be too wet and dangerous to walk today. So I turned over and decided I would go back to sleep!
A nagging thought crept into my consciousnesses. Continue reading “Dargle Trails Festival 18.08.2018”→