21st century business requires more than product and services. 21st century business requires problem solving skills, agility and offering of product and services which are on the go and will make an already busy customer happy.
How to attract this social creature who is the 21st century consumer? The changes in the market demands are fluid, rapid and swayed by ‘likes’. However these ‘likes’ do not necessarily mean business. You could have millions of ‘likes’ and no interactions. Social media sites offer statistics that an entrepreneur can follow and analyse. Do this! These stats are useful. What you have to look at is the interactions because these are your interested customers. What are they looking for? Which posts did they interact with vs those they didn’t interact with. Are you using the # effectively and efficiently.
The 21st century customer is also looking for accountability and reliability. With the vast reach of social media it is not a good idea to offer shoddy service and then fob off poor service with excuses. That’s trouble asking to be taken up.
Look at adding value to your clients/customers. Offer them more than just your product or service. Women In Business is offering a free virtual race in November. Why are we doing this? We want to encourage healthy work life balance and we are wanting to introduce our members to new world thinking for Business.
Join #WomenInBusiness for a FREE virtual race from the 10th November 2019 until the 15th November. Yes you have 5 full days to complete this event or you can do it one day. Its absolutely up to you. Any where, any time at your own pace. Walk/run/cycle whatever turns your toes back 🙂
As its our first virtual race ever, its free. All you need to do is get off the couch, put on your walking shoes and walk or run for 12 miles (19 kilometers) wherever you are. That’s the joy of virtual walking – you don’t actually physically have to be where the virtual walk is.
Here’s how it works:
o Sign up by submitting your name and email.
o Run anywhere (seriously, anywhere).
o You track your activity by a GPS watch, app, sundial, change in the tides, or any other means.
o Reply to a daily email with your activity (yea! you’re smokin’ fast!).
o Your place on a map is plotted instantly (you get a really cool avatar!).
o Your total mileage will be tracked.
Sign up and get your friends to sign up! It’s always more fun when you’re running with friends.